VZW VONDELS

Raise brand awareness by creating a structured content calendar and exemple Instagram or Facebook posts.

Role

Social media manager

Timeline

School project - Social media management

Octobre 2021 - December 2021

Skills

Research

Script writing

Strategising

Canva

Team organisation

What is Vondels?

Vondels is a non-profit organisation that offers support to adults with (suspected) mental (and/or physical) disabilities, in the areas of living, working and free time.

With this in mind, Vondels has a variety of residential support and encourages the people to have a quality time, whether through employment or by participating in various activities.

Goals

Creating brand awareness

Developing a social media strategy by creating a content calendar

Maintaining social media channels through different kinds of post social media posts and stories

Creating a structured and consistent style that could be easily reused by any future volunteer.

RESEARCH

Brand Identity Guide

Brand essence

“Feel at home”

Brand promise

Vondels promises to increase the quality of life of adults with disabilities or suspected disabilities in terms of living, working and leisure activities.

Proof

There is a personal touch with 300 satisfied residents. In addition, Vondels has more than 45 years of experience.

Brand personality

From connection grows trust. With that, volunteers can help residents and adjust where needed.

Positioning

Unique Selling Point

Homely feeling

Small-scale

Joy

Connection

Warmth

Open minded

“Vondels, the facility in which
you can be yourself”

Finding the purpose of the campaign

Conversations with residents and volunteers reveal different online and offline communication tools

In-depth interviews provided insight into Vondels' vision, as well as how residents feel about the organization and the communication among residents, their families, and volunteers. From statements and feedback, we learned that communication primarily occurs through emails and letters. Facebook and Instagram are also usedto connect with potential future residents.

We established that Vondels is not the most well-known nonprofit organization in the area. Social media is used infrequently, mostly for event announcements, and engagement rates are low, which reduces brand awareness. Based on these findings, we concluded that more content should be created on a weekly basis. This content should encourage interaction and follow a consistent structure in both style and information. By doing so, a sustainable routine for content production can be made.

WORKPROCES